Digital Ready Visitor Economy


Visitor Economy is part of the Digital Ready family of sites, but has its own brand that still complements the initial site. I created the UI designed sister site with custom illustrations to tie in with the Digital Ready brand while effectively communicating what Visitor Economy is and what it can bring to Tasmanian businesses, all while conforming to the Tasmanian Government style guide. As with its sister site, Visitor Economy moved from wireframe to high fidelity design of visitor economy resources, community events, and case studies of local Tasmanian businesses already taking advantage of the visitor economy, and had branded print marketing collateral created to display the Visitor Economy and broader Digital Ready brand.


Creation of a sister micro-site that relates to and matches the Digital Ready for Business brand and educates small businesses on the Tasmanian visitor economy, inline with the Tasmanian Government style guide.

Skills and experience

Digital (UI/UX) design



Social media assets

Print design including finished artwork for marketing collateral