Digital Ready for Business

screencapture-digitalready-tas-gov-au-20

The digital space is the new frontier for burgeoning businesses; businesses can make-or-break online just as quickly as they can in the community. Because of the increasing power of the masses on the internet, the Digital Ready for Business program teaches small to medium-sized businesses how to survive in a world of instant information, e-commerce and digital advertising. As well as being a coach for Digital Ready, I created the refreshed website with a focus on user-accessibility and an emphasis on the free resources, coaching sessions and events. From its wireframe to the high fidelity design, the site allows users to get as much out of the program as is available to them via this modern and engaging site that still manages to fall within the Tasmanian Government style guide. The illustrations to show the diversity of Tasmanian community and highlight topics of resources available in particular breathe new life into the government site.

 

To sit alongside the new site, I designed print marketing collateral to give the government a physical product to promote the brand refresh. The Digital Ready program provides an important opportunity to help businesses grow and thrive, and I cherish the year spent volunteering as a coach and the range of different Tasmanian businesses I was able to help get their business online.

Objective

Refreshed design overhaul of digital and print assets for Digital Ready to highlight free resources and direct users to the learning material, events and one-on-one coaching, inline with the Tasmanian Government style guide.

Skills and experience

Digital (UI/UX) design

Brand refresh

Illustration

Social media assets

Print design including finished artwork for marketing collateral

Digital Ready coaching